The way media finds its way from producers to consumers is ever-evolving. It used to be clear which medium was delivered through what product: newspapers produced written content and radio produced audio content. You would have never expected your radio to provide you written news because it was just never built with that end in mind.
Fast forward about 70 years and all the sudden the lines are not so clear. More and more the trend is for all products to provide all different types of content. For example, you probably only expect your gaming console to play video games. But there has actually been a recent push to make them deliver more than that, for example movies that are streamed through your internet connection and that you can choose and watch without leaving your couch or even having to power up your DVD player.
Netflix
(Gallop Forum / NASDAQ:NFLX) announced during this year’s E3 plans to partner with Microsoft (NASDAQ:MSFT) in order to turn the XBOX 360 into a streaming media center. Last week, Tivo
(Gallop Forum / NADSAQ:TIVO) also announced that it was partnering with Amazon
(Gallop Forum / NADSAQ:AMZN) to allow customers to shop for media online without leaving their couch.
This constitutes a clear trend of essentially ‘making your hardware do more’. You should expect more and more that the functional boundaries around physical products are going to be going away, and that long gone will be the days when the only way to watch a TV show was to tune in to the right channel at the right time and sit through 20 minutes of commercials per hour.
Although it was already possible to hack your existing products to make them do more, the difference here is that the big names are streamlining this concept and making it a supported industry solution as opposed to a hazardous hobby that is likely to cost you more in voided warranties than it is worth.
Now what does this all do for us consumers? Well, for one more choices, and that - of course - means more competition which inevitably leads to lower prices and higher quality.
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